This time, we compared five Umaibo flavors in a real taste test. We looked at taste, price, portion size, and value for money to clearly break down which one is ultimately worth buying.

If you want to see the conclusion first, check the comparison table and the overall #1 pick.
Our YouTube video covers all five taste tests, including cross-sections, size comparisons, and ASMR.
⭐ Umaibo: 5 Flavors Compared | Price, Serving Size, Calories & Ratings
| Product | Price | Serving Size | Per 100g | Calories | Overall Rating |
| 【Vegetable Salad Flavor】 | ¥13 | 6g | ¥216 | 43 kcal | ⭐⭐⭐⭐☆ |
| 【Cheese Flavor】 | ¥13 | 6g | ¥216 | 43 kcal | ⭐⭐⭐⭐☆ |
| 【Mentaiko Flavor】 | ¥13 | 6g | ¥216 | 44 kcal | ⭐⭐⭐⭐⭐ |
【Corn Potage Flavor】 | ¥13 | 6g | ¥216 | 43 kcal | ⭐⭐⭐⭐☆ |
【Takoyaki Flavor】 | ¥13 | 6g | ¥216 | 53 kcal | ⭐⭐⭐⭐☆ |
⚠️ Allergen Information
| Product | Allergens |
|---|---|
| 【Vegetable Salad Flavor】 | 【Milk, wheat, soy, chicken, pork, gelatin】 |
| 【Cheese Flavor】 | 【Milk, wheat, soy】 |
| 【Mentaiko Flavor】 | 【Milk, wheat, soy, gelatin】 |
| 【Corn Potage Flavor】 | 【Milk, wheat, soy, chicken, pork, sesame】 |
| 【Takoyaki Flavor】 | 【Seafood extract, milk, wheat, egg, soy, beef, chicken, pork, squid, apple, gelatin】 |
※The allergen information is based on the product packaging available at the time of purchase. Ingredients and product specifications may change. When purchasing or consuming the product, always check the latest product packaging and official manufacturer information.
💡 Comparison Points
・The overall rating considers not only taste, but also price and serving size.
・Ratings are based on our actual tasting experience.
・Prices and product specifications reflect the information available at the time of purchase.
💴 Currency Conversion (as of September 2026): 1 USD ≈ ¥160 / 1 EUR ≈ ¥186
🥇 Overall #1: Umaibo Mentaiko Flavor

Our Verdict: The savory aroma that fills the air as soon as you open the package, followed by a perfectly balanced spicy kick, is seriously addictive. It’s not simply sweet or salty—the rich, grown-up umami flavor is what makes this a long-time favorite. With an incredibly satisfying taste in just one stick, it’s our clear champion!
JLW Score: 4.4 / 5.0
| Category | Rating |
|---|---|
| Taste | ⭐⭐⭐⭐⭐ |
| Value for Money | ⭐⭐⭐⭐⭐ |
| Portion Size | ⭐⭐⭐⭐☆ |
| Addictiveness | ⭐⭐⭐⭐⭐ |
| Would Buy Again | ⭐⭐⭐⭐☆ |
👍 What We Like
- Excellent value for money
- Individually wrapped and easy to eat
- Just the right amount of spice
⚠️ One Drawback
- The flavor is a little strong
🎥 Check Out the Video for the Full Taste Tests of #2–#5
This article focuses on the comparison data and overall #1 pick so you can quickly decide which one you would buy.
In the YouTube version, we taste and compare all five products.
・The final ranking, including #2–#5
・Actual product size
・The inside and cross-sections
・Texture and ASMR
・Detailed impressions of each flavor
⏱️ Want to see #1? Watch the Shorts
Summary | If You’re Buying One, Pick This
In our comparison of five Umaibo flavors, Umaibo Mentaiko Flavor came in at #1 overall.
It’s a long-time favorite that many people around you may already love. If you’ve never tried it before, it’s a great one to start with.
The full ranking of all five products and the actual tasting scenes are featured in the YouTube version. We hope it helps you choose which one to try.
Japan Life & Wallet taste-tests foods available in Japan and clearly introduces their flavor, price, portion size, and value for money.


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